Strategic Plan

 
Initiative #1: Increase membership base and number of recognized American Association for Men in Nursing (AAMN) chapters

Goal Responsible Party(ies) Tactic(s)
 
Related Tasks
1.1 Increase number of chapters/ members to create a sustainable pipeline using a shared governance model
 
1.1.1 Executive Committee and executive officer or other representative of AAMN management company 1.1.1 Increase the number of student members
1.1.1A Reduce financial barrier for student membership
 
1.1.1B Implement Student Committees at the national and regional levels to
participate in decision-making and develop leadership skills
 
1.1.1C Engage current influential full RN members to create momentum among practicing RN networks
 
1.1.1D Identify influential non-member full RNs and ask them to join

 
Goal Responsible Party(ies) Tactic(s)
 
Related Tasks
  1.1.2 National Chapters Committee with guidance by BOD 1.1.2 Provide guidance to regional chapter committees to evaluate chapter structure specific to each region.
 
1.1.2A Regional committees will work with local chapters to create new ideas of collaboration and support for all chapters/members
 
1.1.2B National Committee will help guide regional committees on
strategic creation of chapters and resource support based on a shared governance model
 

 
Goal Responsible Party(ies) Tactic(s)
 
Related Tasks
  1.1.3 Board of Directors with recommendation of Membership Committee, Communication Committee, and Marketing plan from Management Company 1.1.3 Develop and implement new deliverable value to membership benefits to attract members
 
1.1.3A Create ongoing video contests for implementing the strategic plan using social media.
 
1.1.3B Develop and implement male Caregiver/Men’s Health Podcast (Can have one or two anchors and would interview experts on topics/current events on rotating basis between regions)
 
1.1.3C Provide a platform for members to bring ideas to national conference in friendly competition to be judged by content experts
(Shark Tank Model)
 
1.1.3D Explore new benefits for AAMN Members

 
Goal Responsible Party(ies) Tactic(s)
 
Related Tasks
1.2 Implement a regional chapter structure to strengthen AAMN National Membership Committee 1.2.1  Support regional committees for local chapter formation and sustainability
1.2.1  Review current chapter formation toolkits and update to include support after national recognition
 
  Succession Planning Committee 1.2.2 Develop and support process for leadership succession from local chapters to regional/national organization
 
1.2.2A  Encourage a culture for members to bring a new guest to every meeting and social events of the chapter
 
1.2.2B Develop formal support and talent scouting for emerging leaders
  National and Regional Membership Committees 1.2.3 Create a structure for a president’s network
 
1.2.3A Implement a Quarterly Town Hall for chapter presidents to meet with board members on webinars for questions and possible concerns
 
1.2.3B Set up Regional Chapter President Networks for closer networking

 
Goal Responsible Party(ies) Tactic(s)
 
Related Tasks
1.3 Develop and Implement a Strategic Recruitment and Retention Plan
 
Communications Committee, Succession Planning Committee, and
Chapters Committee
1.3.1  Increase capture of transitioning student members into full AAMN membership
 
1.3.1  Provide graduation material to all students to graduate with honor and pride of membership
  AAMN Foundation/
Men’s Health Task Force with coordination of National Membership Committee
1.3.2 Develop Philanthropy and Research Internships for graduate students to learn from experts in organization
 
1.3.2  Develop internships for cohorts by appointed task forces
  Local and Regional Chapter Committees with social media support of Management Company  1.3.3 Explore the feasibility of establishing interest groups in specialty practice areas for students and nurse practitioners 1.3.3  Develop discussion boards or groups utilizing current social media platforms or developing on AAMN app
 
 

 
Initiative #2: Develop and implement a plan for AAMN’s financial sustainability
 
Goal Responsible Party(ies) Tactic(s) Related Task(s)
2.1 Explore current dues structure to determine appropriate adjustments for budget. Executive Committee and executive officer or other representative of AAMN management company 2.1 Review history of dues and consider a dues structure that reflects our strategic plan
 
2.1 Identify student discounts, onboarding discount for the first year, higher dues for post first year professionals
 
2.2 Explore diversifying revenue by offering corporate memberships Executive Committee and executive officer or other representative of AAMN management 2.2 Appoint a task force to review current corporate membership. 2.2. Create a structure that increases revenue to AAMN and provides greater benefit to corporate members.
2.3  Expand sponsorship opportunities Executive Committee and executive officer or other representative of AAMN management?? 2.3  Using corporate task force,  create levels of membership/
sponsorship
2.3. Create a “corporate circle” that can act as an advisory group to AAMN leadership.
2.4 Seek financial support from businesses with products that relate to men’s health. AAMN president and executive officer or other representative of AAMN management 2.4. Charge the chair of Men’s Health Task Force with identifying a list of  business champions for men’s health 2.4. Create a list of businesses that have products in men’s health and create an action plan to solicit support from these companies.

 
Goal Responsible Party(ies) Tactic(s) Related Task(s)
2.5 Seek partnerships and financial support from organizations and businesses that are affected by a growing shortage of nurses. AAMN president and executive officer or other representative of AAMN management 2.5  Work with corporate circle 2.5. Identify organizations that will gain employees (large healthcare organizations, nursing homes, palliative care, and home health).
2.6  Develop and institute  a reserve policy and related action plan AAMN treasurer/Finance Committee 2.6 Identify financial reserve policies of similar sized not-for-profit organizations. 2.6. Create plan to facilitate a reserve of 50% of operating budget.
2.7 Increase participation in AAMN Annual Meeting Management company representative and Communications Committee 2.7.1  Market information about annual meeting as early as possible
 
 
 
2.7.2  Provide information about  Podium/Poster abstracts for annual meeting  as early as possible
 
 
 
 
 
 
2.7.1 Review Marketing plan bimonthly as standing BOD agenda item.
 
 
2.7.2 Target schools with MSN/DNP programs that have “dissemination requirements” and provide an innovative poster space  
 

 
Initiative #3:  Develop strategic partnerships with other organizations that promote the vision, mission and objectives of AAMN, including men’s health issues and male caregiving.
 
Goal Responsible Party(ies) Tactic(s)
 
Related Tasks
3.1  Seek partnerships with organizations whose members are underrepresented in nursing AAMN Recognition of Excellence committee members
 
AAMN President
3.1 Identify and formalize MOUs with all Underrepresented groups (e.g., National Black Nurses Association, National Hispanic Nurses, Philippino Nurses etc.)
 
3.1A Use the AAMN Recognition of Excellence awards to include other underrepresented groups through the use of the Wisconsin Diversity. Assessment Tool (WIDAT)
 
3.1B Follow up with winning workplace/schools to provide consulting services related to their diversity work
3.2  Develop partnerships with organizations that promote men’s health Executive Director or designee
3.2.1 Identify and formalize MOUs with all organizations with a Men’s health focus.
3.2.1 Create a list of potential partners who have a Men’s health focus (for example Men’s Health Network, Men’s Health Magazine, male pharmaceuticals, CVS Pharmacy)
Men’s Health Task Force 3.2.2 Develop and sponsor continuing education programs that address men’s health issues
 
3.2.2 Engage our partners in the work and to become a broker of material that already exists specific to men’s health issues.

 
Goal Responsible Party(ies) Tactic(s)
 
Related Tasks
3.3 Develop a men’s health curriculum for deployment in schools of nursing. Men’s Health Task Force 3.3  Create a list of all “Best Schools” winners and others who have an interest in Men’s health 3.3 Engage the “Best Schools” winners and identify men’s health champions in a committee structure to develop and deploy the curriculum
 
3.4 Assess and develop a men’s health related agenda with our healthcare partners Men’s Health Task Force 3.4  Create a list of all “Best workplace” winners and others who have an interest in Men’s health 3.4 Engage the “Best workplace” winners and identify men’s health champions in a committee structure to develop a person centered men‘s health agenda
 
3.5  Engage our partnership organizations in strategic research related activities Researcher consortium members 3.5 Identify partnership organizations with research interests that align with the AAMN strategic mission and initiatives. 3.5A Engage our caregiving initiative related partner in writing/research/expert related activities 
3.5B Collaborate with caregiving partners to seek grants to support research projects
 
 
  
Initiative #4: Increase member retention and provide added benefits that are useful to mid and later career members            
 
Goal Responsible Party(ies) Tactic(s)
 
Related Tasks
4.1 Engage new members shortly after join date   4.1.1 Provide detailed information on member benefits and volunteer opportunities 4.1.1.A Create and record a member orientation webinar
    4.1.2 Provide resources to “isolated” regions and institutions
 
 
4.1.2.A. Create AAMN Regional Ambassadors to encourage member retention in region
 
 
4.2  Expand the number of chapters that are not nursing school affiliated   4.2.1 Review the need for virtual chapter (at large member chapter) and Military Chapter for those who move that in service
 
4.2.2 Establish partnerships with health systems through Best Workplace and university affiliated systems for recruitment into profession
 
 
 
4.3 Provide member benefits designed for mid career members   4.3.1 Provide opportunities to mentor and invest in early career members
 
4.3.2 Create awareness of CEU opportunities from Nurse Tim on AAMN website
 
4.3.3 Create registry of experts with networks contact information for when members are exploring new career opportunities
 
4.4 Provide member benefits designed for members who are in late career   4.4.1 Provide opportunities to mentor and invest in  early career members 4.4.1A Explore additional benefits from AARP for AAMN members.
 
4.4.1B Initiate “Adopt a member” for investment to aide new career members with membership with obligation of new member to be present on Committee.
 
4.5  Institute a strong leadership program that positions AAMN as the resource for mid career leadership training   4.5.1 Provide resources for guidance for successful continued education (Graduate School) to advance practice scope in their career 4.3.1A Utilize the RWJF “DAN” program to guide members to pursue advanced education.